Job Description
Position: Amazon PPC Advertising Specialist
Department: Service
Reports to: Brand Director
Role
* The Advertising Specialist is the key to our Partner’s Amazon advertising success - ensuring advertising objectives are met each month for sales and profitability.
Responsibilities
* Create, Expand, & Optimize Amazon PPC campaigns in adherence to Canopy Account Management standards and documented processes.
* Lead implementation of the Account Strategy set by the Advertising Manager for the account.
* Attend-on-time and participate in all assigned daily and weekly team huddles.
* Adhere to all company standards for task management and time logging.
* Produce training videos or documents, as needed, to improve the company training resources.
Results
* Measurable improvement on account-level KPIs.
* Thorough and comprehensive understanding of Amazon PPC & related on and off- Amazon elements
* Demonstrated ability to implement Sr Specialist / Ad Managers account strategy.
* Identifying new systems and solutions to vastly improve account performance.
* Ascension to Sr. Advertising Specialist.
Requirements
* Experience or training of how Amazon PPC campaigns are structured, created, expanded (grown), and optimized (tuned).
* Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms.
* Familiarity with Amazon Seller Central platform.
* Familiarity with Amazon Advertising platform (AMS) all ad types.
* Must have extensive hands-on experience with Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad types.
* Familiarity with required supporting software software.
* Proficiency in English.
* Professional appearance and Zoom or video capabilities.
